We initially met Airbnb when they came to our team for executional help on of their 'Only On' stays. After meeting each other, we thought we were a great fit and we partnered with them on finding monthly culturally relevant moments for Airbnb to activate. Our team worked closely with Airbnb and other agencies on developing ideas, the larger stories, and activating a series of 'Only On' programs leveraging 3rd party IPs that came to life in unique destination stays. Some of the concepts included The Last Blockbuster, The Fresh Prince of Bel-Air Mansion, and a few others. 

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Press:

• Airbnb Is Renting Out Blockbuster’s Last Location for a Heavy Dose of ’90s Nostalgia

• The last remaining Blockbuster on Earth will be listed on Airbnb for a limited time in September at just $4 per night. Take a look inside.

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Agency Partner: We're Magnetic